Media Planning Operating System for Agencies
Plan media budgets your clients can actually approve.
PlanIQ turns a client brief into a forecasted, platform-by-platform media plan — with budget and mix editing, what-if scenarios, and approvals built in from the start.
This is a planning workspace, not a live-performance dashboard — no ad-account connections, no auto-optimization. Just the numbers you need before a rupee is spent.
Active Plans
24
Awaiting Approval
3
Planned Budget
₹2.4Cr
Planned Media Mix
Sample numbers shown for illustration, not live account data.
One workspace, start to finish
Every plan follows the same disciplined path
Each step lives in its own tab inside a plan, so nothing gets skipped and nothing gets lost between spreadsheets.
- 1Brief
Capture client objectives & constraints
- 2Strategy
Set audience and campaign approach
- 3Budget
Allocate spend across platforms
- 4Media Mix
Split budget by campaign type
- 5Forecast
Benchmark-driven reach, clicks, conversions
- 6Review
Client-ready summary & warnings
Approval
Sign-off with a full audit trail
Export
Excel workbook or PDF, on demand
What's actually built
Everything a plan needs, nothing it doesn't
Honest by design: every card below describes what PlanIQ does today, not a roadmap item.
The core engine
Forecast Engine
Benchmark-driven reach, clicks, and conversion forecasts per platform and geography, phased month by month — the number every plan is built around.
Client & Brief Management
Org-scoped clients with structured brief intake, approval status, and history per client.
Budget & Media Mix
Two-way percentage-to-amount splitting across platforms and campaign types, always in sync.
Scenario Planning
Recompute budget and mix live in a what-if calculator without touching the saved plan.
Approval Workflow
Route each plan for review and sign-off, with a clear approve-or-reject decision on record.
Client-Ready Exports
Generate an Excel workbook or a PDF summary straight from the live plan.
Audience & Geography Targeting
Plan by audience segment and target geography, with forecasts phased to match.
Reusable Libraries
Campaign and industry templates, planning assumptions, and rate cards — shared org-wide, reused on every plan.
Ready to plan your next campaign?
Sign in with your agency account to pick up where your team left off.